Privacy Policy

Last updated: October 6, 2026

This Privacy Policy explains how ÉireShine (“we”, “us”, “our”) collects, uses, stores and shares personal data when you visit our website, contact us, request a quote, book a service, or use any of our forms (including referral promotions).

1. Who We Are

ÉireShine Exterior Cleaning
County Wexford, Ireland
Email: datacontroller@eireshine.ie
Phone: +353 89 949 1525

2. What Data We Collect

Contact details (name, phone number, email address).
Service details (address/Eircode, access notes, booking preferences, photos you send us, and job-related notes).
Condition photographs taken by us at your property before, during and after work, recording the condition of the areas we are working on and their surroundings.
Customer agreement records, where you are asked to review and sign an agreement before work begins. These include the agreed scope of works and price, the acknowledgements you tick, an image of the signature you draw, and the name you type when signing.
Signing audit information recorded automatically at the moment an agreement is signed, including the date and time, the IP address the signature was submitted from, and basic browser information. This exists so that both you and we can later show what was agreed and when.
Online booking records, where you book through our website. These include the photographs of your home you upload with the booking, and a record made automatically when you submit it: the date and time, the IP address it was submitted from, basic browser information, the exact wording of the terms you agreed to, and when you opened the explanations of the deposit and the final balance. This exists so that both you and we can later show what was agreed and when.
Payment information. Card payments are processed by Stripe. When you pay a booking deposit, Stripe securely saves the card so that the agreed remaining balance can be charged to it later, as explained when you book. We never see or store your full card number; we hold only Stripe’s reference to the saved card.
Marketing preferences, where you choose to hear from us about offers: your name, email address, phone number, town and Eircode, the channels you agreed to (email and/or WhatsApp), how often you want to hear from us, and a record of each time you opted in. See Section 8.
Website/technical data (IP address, device/browser information, and cookie/usage data where enabled).
Referral promotion data (referral code and the details provided in the referral form, if used).
Details of your current window cleaning arrangement, where you choose to use the Window Switch Check: who currently cleans your windows, roughly what you pay, how often they visit, and any comments you add about the service you receive. See Section 7.
Property details you provide to our free online tools, such as the type of house, whether there is rear access, an approximate number of windows, and whether there is a conservatory or an extension.

3. How We Use Your Data

To respond to enquiries and provide quotes.
To schedule and deliver services (windows, gutters, roof, solar, patios/driveways, softwashing and related exterior cleaning).
To send booking confirmations, reminders, and service updates.
To record the condition of your property before and after work, so that pre-existing damage and the state of the areas we work on are documented for both of us.
To prepare, issue and keep customer agreements, and to be able to show what scope, price and terms were agreed and signed.
To maintain business records (including invoicing and customer support).
To establish, exercise or defend legal claims, including responding to a complaint or a dispute about work carried out.
To produce the free comparison shown by the Window Switch Check, and to prepare a quote where you ask us for one.
To build an anonymous picture of window cleaning prices, providers and visit frequencies across County Wexford, so that our own pricing and scheduling stay realistic for the area.
To improve website performance and security (analytics and anti-spam controls, where enabled).
To comply with legal and tax obligations.

4. Lawful Bases for Processing (GDPR)

Contract / steps prior to contract: to quote, book and provide services you request.
Legitimate interests: to operate our business, prevent misuse/fraud, keep our website secure, improve services, keep an accurate record of property condition and of what was agreed, understand pricing and demand in our local market, keep a record of anyone who has asked us to stop sending them marketing so they are not contacted again, and establish, exercise or defend legal claims (balanced against your rights).
Legal obligation: to retain certain records for tax/accounting requirements.
Consent: where you actively opt in to marketing communications or non-essential cookies (you can withdraw consent at any time).

5. Cookies and Tracking Technologies

We use cookies and similar technologies to help the website function, remember your preferences, and measure performance. Non-essential cookies/tracking are used only where you provide consent, in line with Irish ePrivacy Regulations and GDPR requirements.

Tip: If you change your mind later, you can return here and use “Manage Cookie Settings” at any time.

6. Referral Promotion and Customer Rewards (If Applicable)

If you use a referral code (or participate in any ÉireShine referral promotion), we process the data submitted to administer the promotion, validate eligibility, and apply any discounts/credits.

What we collect

Referrer: name/identifier (e.g. Facebook name), and the referral code issued.
Friend (new customer): name, phone, email (if provided), service address, booking preference, and any notes you submit.
Operational data: code status (single-use), timestamps, and basic audit logs to prevent misuse.

How we use it

Validate the code and confirm eligibility (e.g. new household in County Wexford, single-use code).
Apply the promotion benefit according to the promotion terms shown at the time.
Contact you to arrange the booking and provide service updates.
Prevent fraud or misuse (including reuse of codes).

Retention

Referral submissions and anti-fraud logs: typically up to 12 months after the promotion ends (or longer if needed to resolve disputes).
Service and invoicing records: retained in line with Section 13 below.

7. Free Online Tools (Roof Check, Render Check and Window Switch Check)

We offer three free tools on this website. None of them requires an account. They are described separately below because they do not all work the same way: two of them are anonymous, and the third ends with an enquiry, which means the information you send is attached to you.

Roof Check and Render Check

These photo tools let you send a photograph of your roof or exterior walls and receive an assessment of what appears to be growing on the surface. You are not asked for your name, email address, phone number or address to use them, and the result is shown to you without any sign-up.

What happens to your photograph

Location data is removed. Phones commonly attach GPS coordinates, a timestamp and device details to photographs. Your photograph is re-encoded before it is stored, which removes that information. Where your browser supports it, this happens on your own device before the photograph is sent to us at all.
It is processed to produce your result. The photograph is sent to a third-party artificial intelligence service, which examines it and returns a description of the growth it can see. See Section 9 on third-party services and Section 11 on international transfers.
It is screened before anything is stored. If the image appears to contain a person, a readable vehicle registration, a house number or anything else identifying an address, or if it is not a photograph of a building exterior, it is discarded at that point and never written to our storage. You are asked to send a different photograph instead.
It is never linked to you. Stored photographs carry no name, address, contact details or account. If you separately submit an enquiry form after using a tool, that enquiry is held as an ordinary enquiry and is not connected to the stored image.

Why we keep a small number of photographs

We retain a limited, rolling set of recent photographs so that we can check the tool is identifying growth correctly. A tool of this kind is only useful if it is accurate, and accuracy cannot be verified without occasionally comparing what it reported against what the photograph actually shows. Our lawful basis is legitimate interests (Article 6(1)(f) GDPR): our interest in operating an accurate tool, balanced against the fact that the images are not identifiable, are stripped of location data, and are screened to exclude people and identifying details before storage.

How long we keep them

Photographs: a rolling buffer of up to 100 per tool. Once that number is reached, the oldest photograph is deleted automatically each time a new one is added. There is no fixed calendar period — an image is removed once enough newer ones have arrived.
The findings themselves are kept indefinitely. These are records such as “moss, 34% coverage, concrete tile, inland, August 2026”. They contain no personal data and are not linked to any photograph once that photograph rotates out. We use them to build a picture of what affects properties across County Wexford over time.
Abuse-prevention records: to limit how many checks can be run from one connection in a day, we store a one-way cryptographic hash of your IP address, salted with a value that changes daily. The IP address itself is not stored, the hashes cannot be linked from one day to the next, and the records are deleted after 48 hours.

Please photograph the building only

The screening described above is a safeguard, not a guarantee. Please take photographs showing only the building, and avoid including people, vehicle registrations, house numbers or anything else that identifies the property or its occupants. If you believe a photograph you sent should be removed, contact us using the details in Section 16 and we will delete it.

Window Switch Check

The Window Switch Check works differently to the two tools above, and it is important that the difference is clear. You send photographs of your home and answer a short set of questions, and the tool sets out what your current window cleaning arrangement costs you across a year beside what an ÉireShine Signature Round would cost. Unlike Roof Check and Render Check, this tool finishes with an enquiry, so the photographs and answers are held together with your name and contact details rather than anonymously.

What the Window Switch Check collects

Your current arrangement. Who currently cleans your windows, roughly what you pay, how often they visit, and anything you choose to tell us about how that service is working out. This is information we did not previously collect anywhere on this website, which is why it is set out separately here.
Your property. The type of house, whether there is rear access, an approximate number of windows, and whether there is a conservatory or an extension.
Your photographs. Photographs of the outside of your home. These are re-encoded when they reach us, which removes the GPS coordinates, timestamp and device details that phones commonly attach. They are sent to a third-party artificial intelligence service, which counts the windows it can see so the tool can suggest the right size band. That count is advisory only and you can correct it. See Section 9 on third-party services and Section 11 on international transfers.
Your contact details and Eircode. Requested at the very end, after you have seen what the tool does and agreed to send the enquiry.

If you do not finish the form

As you move through the tool we record the answers given so far against a random session identifier, so that we can see where people stop and can build a picture of what window cleaning costs across the county. These partial records contain no name, email address, phone number or Eircode. This is the reason the Eircode is asked for at the end of the form rather than the beginning: it means an abandoned form cannot be traced to a particular house. Our lawful basis is legitimate interests (Article 6(1)(f) GDPR): our interest in understanding our own market and improving the tool, balanced against the fact that these records cannot identify you.

Where you do complete the form, the enquiry is handled as an ordinary enquiry under Section 13, and the photographs sent with it are kept as part of that enquiry. The daily limit on photo analysis described above applies to this tool in the same way, using the same salted hash of your IP address rather than the address itself.

8. Marketing Communications

If you tick a box asking to hear from us about offers and updates (for example when you book online), we add you to our marketing list. We only contact you through the channels the wording you agreed to named: email, WhatsApp, or both. Ticking the box is always optional and never affects a booking or a quote.

What we keep. Your name, email address, phone number, town and Eircode; which channels you chose; how often you want to hear from us; and a record of each time you opted in: which form it was, the exact wording you agreed to, the date and time, the IP address it came from and basic browser information. We do not keep your full street address on the marketing list.
Confirming your sign-up. If you pay a booking deposit, your card payment already confirms who you are. If you sign up another way (for example through an enquiry form), we ask you to confirm first, by email or WhatsApp, before we send you anything. Sign-ups that are not confirmed within 30 days are deleted.
Your choices. Every marketing message includes a link to your preferences page, where you can stop emails or WhatsApp messages separately, choose to receive fewer messages, or unsubscribe from everything. You can also contact us at any time using the details in Section 16.
When you unsubscribe from everything. We delete your details and your opt-in history from the marketing list. We keep only your email address or phone number, what you asked us to stop and when, so that you are not added back by mistake. You will only be added again if you actively opt in again.
Sending messages. We may use an email or messaging service to send marketing messages on our behalf. Any such service acts as our processor and only uses your details to send our messages.

9. Third-Party Services

We may use trusted providers for hosting, email delivery, analytics, customer communications, and booking/scheduling. These providers process data on our instructions (as processors) where applicable. We do not sell personal data. Card payments are handled by Stripe, and online bookings are added to our Google Calendar so we can schedule the work.

Messages about your service. If you are a customer, we may send you messages by WhatsApp about your service, for example confirming the week your visit is booked, or asking you to check your card if a scheduled payment does not go through. These are service messages, not marketing. They are sent through the WhatsApp Business Platform provided by Meta, which handles your phone number and the message on our behalf as our processor.

10. Data Sharing

We share personal data only when necessary to provide services or operate the website (for example with hosting/email/booking providers), or where required by law. Where third parties are involved, we aim to use GDPR-compliant providers and appropriate safeguards.

11. International Transfers

If any service provider stores data outside the EEA, we use lawful transfer mechanisms (such as adequacy decisions or Standard Contractual Clauses) and appropriate safeguards.

12. Your Rights

You have the right to:

Access your personal data.
Correct inaccurate data.
Request deletion (where applicable).
Restrict or object to processing (including objection to legitimate interests).
Data portability (where applicable).
Withdraw consent at any time (where processing is based on consent).
Lodge a complaint with the Data Protection Commission (Ireland).

These rights are not absolute. In particular, we cannot delete records that we are required by law to keep, or that we need in order to establish, exercise or defend a legal claim, until the relevant period in Section 13 has passed. If you ask us to delete data and some of it has to be kept for one of these reasons, we will tell you what is being kept, why, and when it will be deleted.

To exercise your rights, contact us at datacontroller@eireshine.ie.

13. Data Retention

We retain personal data only for as long as needed for the purposes described above, including providing services and meeting legal and tax obligations. The periods we apply are set out below.

Signed customer agreements, and the condition photographs and signing records that belong to them: 7 years. Irish law allows six years to bring a claim for breach of contract, and separately requires business records to be kept for six years. We hold these records for seven years so that the full six-year period is covered from the date the work is completed, rather than from the earlier date the agreement was signed.
Agreements that are cancelled, withdrawn or never signed: 12 months. No contract comes into existence in these cases, so there is nothing for the longer period to protect. The record and any photographs taken are deleted after twelve months.
Online bookings that go ahead, with the photographs you upload and the booking record: 7 years from the date the work is carried out, for the same reasons as signed agreements above.
Online bookings that are cancelled, declined or never paid: 12 months. The booking, its photographs and its record are then deleted.
Photographs uploaded on the booking page where no booking is completed: deleted automatically within 2 hours.
Marketing list: kept for as long as you remain subscribed, and deleted when you unsubscribe from everything. Sign-ups that are never confirmed are deleted after 30 days.
"Do not contact" record (your email address or phone number, what you asked us to stop and when): kept for as long as we send marketing, solely so that you are not contacted again.
Referral submissions and anti-fraud logs: typically up to 12 months after the promotion ends, or longer if needed to resolve a dispute.
Photo diagnostic tool images: a rolling buffer of up to 100 per tool, oldest deleted automatically as newer ones arrive. The anonymous findings derived from them are kept indefinitely and contain no personal data. See Section 7.
Window Switch Check enquiries, and the photographs sent with them: held as part of the enquiry itself, under the enquiry rule below. If the enquiry leads to work, the records follow the customer agreement periods above instead.
Window Switch Check partial records: where a form is started but not completed, the anonymous record of the answers given is kept indefinitely. It contains no personal data and cannot be linked to you. See Section 7.
Enquiries that do not lead to a booking: kept only as long as needed to deal with the enquiry and for a reasonable period afterwards in case you come back to us.

Where a period above has passed but the records are still needed for an ongoing complaint, dispute, claim or Revenue enquiry, we keep them until that matter is finally concluded, and then delete them.

14. Security

We use reasonable technical and organisational measures to protect personal data. No method of transmission or storage is 100% secure, but we take security seriously and work to reduce risk.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. The latest version will always be published on this page with an updated “Last updated” date.

16. Contact Us

For privacy questions, contact:
📧 datacontroller@eireshine.ie